It is good to see other design studios self publishing these days. Fuel are no strangers to this area. Knowing personally the cost to get a book off the ground and self financed, I am really happy to see another great project like this one seeing the light of day. ‘Own Label’ is due to be released on September 5th. It is a compendium of Sainsbury’s own label packaging a graphics from 1962-1977. From the few images we have seen, it looks like a fabulous book documenting a fantastic age of packaging design.