We like our rides like we like our fonts. Sans serif.
We are all cycle lovers at the studio, but things have become a bit too cool with the convergence of fashion and cycling. We all have got the shirt, the hat and indeed the books, now it’s time to follow the blog, all in helvetica. This site is a hilarious parody of some of those brands and cycle teams out there. internationale.teamjva.com/. Favourite statements found so far on the site: ’Make sure that at least one team member rides without a helmet during the climb. Helmets just get in the way of handsome.’ closely followed by: ‘Like one time we lost our iPod charger. Luckily Best Buy had them. But still. That’s how you learn what you’re made of.’ With thanks to Chris Bedson, a supreme graphic design cycle pro.