Teaser campaigns are often used in film pre-publicity. Stark black and white images have been appearing all over London in the last few weeks that have really caught my eye. The one for new British film KILL-LIST succeeded where may fail…I remembered the website and went to see what it was all about. On first sight, it looked like new publicity for a band, as the imagery and it’s simplicity was not one usually associated with film marketing. Often, the politics dictate a diluted graphic direction and simplicity. Congratulations to Optimum Releasing on a great campaign. Oh, and the film is supposed to be excellent too. www.kill-list.com

This entry was posted on Monday, August 29th, 2011 at 12:00 am and is filed under Film, Graphic Design. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.