13 days and counting.

The crass commercialism of Valentine’s Day is nearly upon us. 99.99999% of activities surrounding this date are hollow, unappealing and cringe-worthy. However, one lovely installation in New York’s Time Square looks like championing a return to the beauty of the heart in a town that has it as it’s second unofficial logo.

The 10-foot tall glowing sculpture consists of 400 transparent, LED lit, acrylic tubes that form a cube around a suspended red heart. The transparent tubes refract the lights of Times Square, creating a cluster of condensed city lights around the heart. The hovering heart will pulsate faster reflecting the chain of human energy in the heart of Times Square, for example, at peak times of travel.

Designed by Danish designers BIG, the sculpture will be on view until 29th February.http://www.big.dk/