Damn, I wish I’d done that.
Fo so many years, Advertising agencies have tried and fallen when trying to jump between great advertising and great design. The boat usually moves, and they fall head first into the water. I am very pleased to see that old colleagues BBH, have managed to create a wonderful TV campaign for The Guardian.With this commercial, they have managed to back up a very simple Communication message about the Brand with some lovely print adverts. Super minimal in typography, copy and illustration, these deserve the accolades that they will receive.