Is this the Scariest campaign in London?
Due the the mass exclusivity that VISA currently has in London due to the Olympics, it seems that MASTERCARD has decide to opt for scare tactics amongst the unsuspecting London public. Their ‘Priceless in London’ campaign, orchestrated by McCann Erickson seem to have fulfilled the brief of only casting the scariest, oddest and profoundly unhappy people for this project. The slightly solarised photography seems only to enhance their oddness. Sorry, hate to be negative, but when one sees shockingly bad creative, it must be named and shamed.